Saw this spot on TV today. This ad for DriveTime, a company that gives car loans to people with bad credit, seems a bit…too slick these days. They’ve got other spots to choose from. I think a media department somewhere missed the boat.
Month: June 2010
Marketing In The Moment Looks At Right Here, Right Now
Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today’s reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren’t built for that. But for… Continue reading Marketing In The Moment Looks At Right Here, Right Now
Your Data For A Song
Levi’s is one of America’s most enduring lifestyle brands. As such, it’s natural thing for the brand to use content to pull you in. In fact, Levi’s Pioneer Sessions, a new showcase of 12 “pioneering artists spanning multiple genres” fits the brand perfectly, like a favorite pair of 501s. The newly recorded tracks are available… Continue reading Your Data For A Song