I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe’s. According to this article from March, Trader Joe’s has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years. By December 31, 2012 Trader Joe’s will only… Continue reading Greenpeace Wants To See Trader Joe’s And Costco In Recovery
Month: June 2010
Social Is A Given (The Fad Is The Guru)
RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz’s premier wank fest. Thankfully, Adweek is interested in more than Lions. Here’s Brian Morrissey asking Euro RSCG’s Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas’ global creative director for digital and experiential advertising. Bonus… Continue reading Social Is A Given (The Fad Is The Guru)
POET Waxes Ethanolic
It’s an unusual approach for a company that produces cellulosic ethanol, but I’m intrigued by POET. I like the attitude of these spots, and the facts at the end are very effective. Unfortunately, the setup of these spots mirrors much of our attitude about weaning ourselves off of foreign oil: No one seems to give… Continue reading POET Waxes Ethanolic