Curt Hanke is the co-founder and account director of Shine in Madison, WI. Shine works on the Wisconsin Cheese account, among others. Hanke is also one of Ad Age’s many guest writers plucked from the agency pool. But he’s one with something to say and a knack for saying it. Picking up on Nike’s 10th… Continue reading Put Yourself In Scoring Position
Month: June 2010
Evan Williams Wants To Spread The Word
Evan Williams is the second-best selling Bourbon in the U.S. It is produced by Bardstown, KY-based Heaven Hill Distilleries, and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey. Yet, the… Continue reading Evan Williams Wants To Spread The Word
We Have Enough Dings On Enough Devices. Do We Need To Hear Them During A Commercial Too?
I think Hill Holliday is one of the top ad agencies in the U.S. today. But they missed the boat with their “Cursor” campaign for John Hancock. It may be true that important financial conversations don’t always take place face-to-face, but how is that a good thing? The only thing the commercials in this campaign… Continue reading We Have Enough Dings On Enough Devices. Do We Need To Hear Them During A Commercial Too?