Month: July 2010

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age’s Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution… Continue reading It’s Cheaper Than Running A Cable Channel, But Not By Much

I’m constantly amazed how many people–even my former 1st quarter Portfolio Center students–don’t understand how the advertising agency business is structured even as they attempt to enter it. I’d like to give a shout to Stan Tymorek, a former CD at Land’s End who tries to explain the basics in Ferguson Career Launcher: Advertising &… Continue reading Launch Your Ad Career–Or Just Read Pages 112-113

I’m constantly amazed how many people–even my former 1st quarter Portfolio Center students–don’t understand how the advertising agency business is structured even as they attempt to enter it. I’d like to give a shout to Stan Tymorek, a former CD at Land’s End who tries to explain the basics in Ferguson Career Launcher: Advertising &… Continue reading Launch Your Ad Career–Or Just Read Pages 112-113