Month: August 2010

I shudder to think of all the clients in all the meetings in all the agencies these days who are probably saying, “We need something like Old Spice. Give us something like that.” Creating advertising that’s simply fun and memorable? It’s easier said than done. But why? These days, it’s hard to sell clients on… Continue reading More Advertising Needs To Smell Like Fun

I had a great time on Tuesday talking to Bill Green and Angela Natavidad of AdVerve, a podcast about advertising and marketing. I’ve appeared on several shows of late, but this one turned out really well, at least to my ears. Bill, Angela and I covered a lot of ground in a short period of… Continue reading Talking Shop With Bill And Angela Of AdVerve

Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar. To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms. Mutt designed the logo to capture the powerful landscapes that set the West Coast apart… Continue reading Three Tme Zones Away, Fiercely Competitive Nevertheless