I work at what you’d consider an integrated, full-service agency. But in this world of exploding tactics and new media everything, trying to put together a truly comprehensive, multi-media campaign that builds brands, engages consumers and drives sales seems impossible. Or is it? Theoretically, of course, one agency can do it all, but think about… Continue reading Can One Agency Really Do It All?
Month: August 2010
He’ll Never Expire, But Old Man Advertising Is Getting Smaller
Jack Meyers charges between $1200 and $48,000 for corporate subscriptions to his newsletters Jack Myers Media Business Reports and Jack Myers Advertising and Marketing Spending Forecasts, but he’s giving us a glimpse of what he offers for free on The Huffington Post. Between 2007 and 2012, advertising’s slice of the total marketing pie is forecast… Continue reading He’ll Never Expire, But Old Man Advertising Is Getting Smaller
Video Is Gold For Gary V.
In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works! I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be… Continue reading Video Is Gold For Gary V.