Have you seen Anomaly’s new work for Budweiser? Keith Levy, vp of marketing at Anheuser-Busch InBev, talks about the new “Grab some Buds” work in an Adweek interview. How would you describe the work stylistically? It’s very visual. . . A lot of the Budweiser work, even if you go back over the years, has… Continue reading Buds Don’t Let Buds Drink Swill, Or Do They?
Month: September 2010
Every Week Is Advertising Week
As part of its Advertising Week coverage, Adweek thrust critic Barbara Lippert in front of a camera to explain disintermediation and how it’s relevant to the agency business. Speaking of Advertising Week, Dan Goldgeier made a great point about the industry schmooze fest when he said, “I’m not in New York City. For the last… Continue reading Every Week Is Advertising Week
When You Entertain The Family, You Can Also Feed And Clean The Family
Earlier this year, Procter & Gamble and Walmart teamed up with NBC to produce original content in hope that viewers would buy more P&G products at Walmart. According to Ad Age, it was a good investment. P&G spent $4.5 million alone on the production of “Secrets of the Mountain,” but the packaged goods king also… Continue reading When You Entertain The Family, You Can Also Feed And Clean The Family