An organization called Citizens Against Government Waste is stimulating the economy by spending a lot to make and run this spot. I have no objection to reducing government waste, but if you’re curious, according to its website, these Citizens represent the legacy of the Grace Commission, which was a…you guessed it…government-mandated commission appointed by Ronald… Continue reading Against Government Waste, But For Big-Bugdet Spots
Month: October 2010
Can Brand "Movements" Really Go Anywhere?
We all know that there are some agencies, marketing gurus, and other folks who are pushing the idea of creating “movements” around brands. I’ve been very curious about the philosophy surrounding this for some time. Now, getting people to participate in any sort of movement is rare, and requires to some extent time and dedication.… Continue reading Can Brand "Movements" Really Go Anywhere?
Talking Bass Says "Catch Me" In Long-Winded Monlogues
Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation’s Anglers’ Legacy program is aimed at tapping into people’s passion for fishing by asking them to introduce the sport to someone new. I actually love the pace of the second, longer form spot. It’s soooooo sloooowwwww and that’s an… Continue reading Talking Bass Says "Catch Me" In Long-Winded Monlogues