University of Oregon Advertising professor, Deborah Morrison, is interested in the creative process. Her new book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, co-written by W. Glenn Griffin, explores the subject in detail. “We asked writers and art directors to draw how you think,” Morrison said. Morrison and Griffin also asked some… Continue reading Creative Is Chaos, How Do You Draw That?
Month: October 2010
Heads Down, Thumbs Out
Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point… Continue reading Heads Down, Thumbs Out
Dude, Email Me
Adweek is out with its Digital Hot List 2010. One article in the special edition features five “key execs exes under 30 who are setting the pace.” Of the five trailblazers listed, I’m most interested in Ben Lerer, Co-founder of Thrillist. Actually, I’m interested in his business model, which relies heavily on the email platform.… Continue reading Dude, Email Me