Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their… Continue reading What’s In Your Cart?
Month: November 2010
Bomb Scare In Rio, Something You Don’t Want In Your Portfolio
When planning a promotion the agency and the brand want to make it bigger than a simple sweeps, especially today, when you have a digital element integrated into the campaign and if you’re really good, you tie that to an event or brand experience. But sometimes things do not go as planned. Take P&G’s biggest-ever… Continue reading Bomb Scare In Rio, Something You Don’t Want In Your Portfolio
Batten & Company Making The Old Man Proud
Stuart Elloitt of The New York Times took note this week of the creation of a new unit at BBDO New York called Batten & Company, after George Batten, whose agency, the George Batten Company, merged in 1928 with Barton, Durstine & Osborn to form what is now BBDO. Batten & Company has 20 employees,… Continue reading Batten & Company Making The Old Man Proud