Bob Hoffman Tries To Hold The Ocean Back With A Broom

Our favorite Ad Contrarian takes the stage in an Adweek article, raising alarm about the pervasiveness of tracking on the Internet. Here’s the conclusion he draws: There’s no reasonable way that this is a good development for a free society. There is no realistic vision of the future in which this will not lead to… Continue reading Bob Hoffman Tries To Hold The Ocean Back With A Broom

No Agency Needed

According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.