Month: December 2010

Word on the street is San Francisco-based online magazine, Salon.com, is on the market. Adweek, for one, asks, “Who will buy Salon.com?” News that Salon is in play after 15 years of independence underscores the near impossibility of being a stand-alone news site that’s wholly dependent on advertising. On top of that, Salon trades in… Continue reading From Micro To Macro: Salon.com, Gawker Media, et al

Word on the street is San Francisco-based online magazine, Salon.com, is on the market. Adweek, for one, asks, “Who will buy Salon.com?” News that Salon is in play after 15 years of independence underscores the near impossibility of being a stand-alone news site that’s wholly dependent on advertising. On top of that, Salon trades in… Continue reading From Micro To Macro: Salon.com, Gawker Media, et al

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week. I have little idea what these gentlemen are talking about, but it sounds important. Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime… Continue reading Talkin’ The Smart Guy Talk