I still think it’s kinda creepy, but marketers know no boundaries. The New York Times takes a look at the future of couponing and mobile: But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections,… Continue reading Are We Ready For Intrusive Coupons?
Month: December 2010
Smarter, Faster, Cheaper Gives Self-Promo Tools To Folks Who Need Them
Is everyone a marketer, no matter what business they’re in? That’s one of the questions I wondered while delving into David Siteman Garland’s new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today’s common… Continue reading Smarter, Faster, Cheaper Gives Self-Promo Tools To Folks Who Need Them
S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some
Wow, talk about a Christmas Eve news drop. And George Parker had been suggesting it would happen for a while. Lewis Lazare of the Chicago Sun-Times reports more: S.C. Johnson has dropped a huge bomb. The Racine, Wis.-based global giant in home care is putting the advertising accounts for its entire global portfolio of brands… Continue reading S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some