“Let’s be honest, no one ever wished for a smaller holiday gift,” is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc.
Month: December 2010
Are DVR Viewers Skipping The Ads? Really, Who Knows?
I’ll admit, if I watch a show on a DVR, I’ll skip the ads — that is, if I’m paying that much attention. Often, I’ll be watching while doing something on my laptop and I’ll forget what I’m watching isn’t live, so then the commercials will play. It’s this kind of existence that the New… Continue reading Are DVR Viewers Skipping The Ads? Really, Who Knows?
The Tracy Awards Looked For Bad Work. And Found It.
It might be shooting fish in a barrel, but The Tracy Awards found some of the worst ads of this year. Like this billboard, which uses Sizzler as a verb: See all the, ahem, winners, here.