As a copywriter in an ad agency that does as much digital work as traditional, I’m acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I’m faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if… Continue reading Create Great Print Ads And The Rest Will Follow. Maybe.
Month: December 2010
Big Ten Logo Not A 10
With the addition of University of Nebraska, the Big Ten Conference is expanding to 12 teams, a move that inspired the league to unveil a new logo to be used for all sports beginning with the 2011-12 academic year. According to ESPN, the logo was developed by Michael Bierut and Michael Gericke of Pentagram. The… Continue reading Big Ten Logo Not A 10
Wear It Like Quorra
Movie-related merchandise is big business. And it’s not all schawg. Now, thanks to “TRON: Legacy”, which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau. With the haute-couture flourish, Disney’s marketing machine is reaching beyond the core science-fiction and fantasy… Continue reading Wear It Like Quorra