The Fish And Wildlife (And The Trillion Dollar Local Economy) Benefit From Commemorative Plate Sales

I’m far from a metrics freak, but I do enjoy learning about advertising that works. Therefore, I’m interested in the Hooray for the Bay campaign for Chesapeake Bay Trust by The Cypher Agency in Annapolis, Maryland. The campaign sought to educate about Maryland’s Bay Plate, a license plate that consumers can buy for $20 whose… Continue reading The Fish And Wildlife (And The Trillion Dollar Local Economy) Benefit From Commemorative Plate Sales

No More Of That, My Lord

Popcorn, Indiana is a snack food company based in Englewood, NJ. The brand was recently featured on The Apprentice, and is now building on that by asking fans to make better videos featuring Popcorn, Indiana popcorn than the two contrived pieces that appeared on The Donald’s show. Here’s one possible winner in the Munch Better… Continue reading No More Of That, My Lord