Month: January 2011

Do you have clients who insist on over-promising to their customers? Seth Godin, for one, doesn’t like it. Godin mentions Delta in his post, so I went out and found a Delta ad to illustrate his points (even though Delta is merely an example here). Here’s the crux of Godin’s argument: The problem is this:… Continue reading Over-Promise At Your Own Peril

Balloons in Our Lives Balloons are a part of life. As children we threw water balloons in the heat of the summer, we begged for that special one the balloon man had at the zoo, or we squirted water into the clown’s mouth hoping to win a prize at the carnival. Some of us remember… Continue reading Balloons in Our Lives

Colle+McVoy created “ovens” equipped with real heat, where common bus shelter’s once stood, to showcase hot new menu items at Caribou Coffee.