This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can’t easily top this.
Month: January 2011
More On Digital Disruption–You Can’t Learn This Stuff Fast Enough
According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. “We can no longer just acquire firms; it’s just not good enough,” says Bob Jeffrey, JWT’s chief executive.… Continue reading More On Digital Disruption–You Can’t Learn This Stuff Fast Enough
Levi’s, The Official Denim Of Young Female Activists Everywhere
Shape What’s To Come, sponsored by Levi’s, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. “There’s a new spirit of action coming from… Continue reading Levi’s, The Official Denim Of Young Female Activists Everywhere