Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He’s creating a “new capitalist brand” to help us “transition from competitive advantage to collaborative advantage.” The brand is called Common. Here’s the presentation deck. You can also watch… Continue reading Love And Prosperity For All!
Month: February 2011
Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure
Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game. Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating… Continue reading Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure
Nice Technique: Video Mapping For Broadcast TV
I’m not sure what the point of the above Fallon-made spot is, but the press release I have here tells me the commercial illustrates the reliability of Charter Communications (TV/Internet/Phone provider). Okay. Let’s move on, shall we? Let’s see how hard Klip Collective, a Philadelphia based production company, had to work to make this commercial… Continue reading Nice Technique: Video Mapping For Broadcast TV