Month: February 2011

With energy drinks, and so-called performance drinks cutting into soda pop’s market share, Diet Pepsi has decided to launch a “skinny” can in order to better compete. According to Ad Age, PepsiCo is building a major marketing program around their new Skinny Can, slated to run throughout 2011. “The challenge is making sure that packaging… Continue reading Diet Pepsi Refreshes Its Can

With energy drinks, and so-called performance drinks cutting into soda pop’s market share, Diet Pepsi has decided to launch a “skinny” can in order to better compete. According to Ad Age, PepsiCo is building a major marketing program around their new Skinny Can, slated to run throughout 2011. “The challenge is making sure that packaging… Continue reading Diet Pepsi Refreshes Its Can

First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional… Continue reading See The Problem, Fix The Problem