Balloons for Business No matter what sort of business you own, it’s important to find a way to attract customers. There are lots of different marketing techniques that you might want to try. You can always go the traditional method- bill boards, print ads in the news paper, television and radio commercials, and a new… Continue reading Balloons for Business
Month: February 2011
Brand Relevance Aims For Differentiation
Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of… Continue reading Brand Relevance Aims For Differentiation
Great Idea. Now Make It Go Global.
The Wall Street Journal is reporting that a new super group has been formed. This one’s called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. “We see the digital business becoming more complex not only from a technical… Continue reading Great Idea. Now Make It Go Global.