Advertising Blimps Everyone has heard of the Goodyear Blimp, but most people are probably not aware that Goodyear now has a fleet of three blimps. Goodyear started using a blimp to promote their brand in 1925, and public fascination has grown ever since. Advertising blimps are a natural extension of that high profile type of… Continue reading Advertising Blimps Reach Clients
Month: February 2011
J. C. Penny Caught Slumming In The "Subterranean World of ‘Black Hat’ Optimization"
According to David Segal of The New York Times, J. C. Penny gamed Google’s search results and is now paying the price for its actions. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.” Two hours later, it was at No. 71. At… Continue reading J. C. Penny Caught Slumming In The "Subterranean World of ‘Black Hat’ Optimization"
Extreme Personalization In Social Channels Is The New Black
When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some. At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by… Continue reading Extreme Personalization In Social Channels Is The New Black