Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already… Continue reading Spotlight On NW Creative: We Are Timbers

The Rope And The Tug Of Advertising. Which Do You Prefer?

In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend’s dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged… Continue reading The Rope And The Tug Of Advertising. Which Do You Prefer?

AdPulp In The Academy

Two marketing students at Western Michigan University’s Haworth College of Business tweeted today about subscribing to AdPulp and a few other marcom blogs as part of a class in Internet Marketing. Gavin Perko was even kind enough to call us “pioneers.” Here’s the class description: Note to students and their profs: you might find our… Continue reading AdPulp In The Academy