Month: February 2011

Two marketing students at Western Michigan University’s Haworth College of Business tweeted today about subscribing to AdPulp and a few other marcom blogs as part of a class in Internet Marketing. Gavin Perko was even kind enough to call us “pioneers.” Here’s the class description: Note to students and their profs: you might find our… Continue reading AdPulp In The Academy

Countless billions have been spent on consumer research, but author Phillip Graves believes it’s a waste. “Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process,” explains Graves. “The truth is that we are far less consciously involved in and aware of our consumer actions than we like to… Continue reading Listen To The Consumer’s Unconscious Mind

Countless billions have been spent on consumer research, but author Phillip Graves believes it’s a waste. “Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process,” explains Graves. “The truth is that we are far less consciously involved in and aware of our consumer actions than we like to… Continue reading Listen To The Consumer’s Unconscious Mind