This new campaign for Apple’s iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all. “If you don’t have an iPhone, well, you don’t have an iPhone.” That’s hardly a friendly invite into the cult of Mac.
Month: March 2011
Can Chrysler Tell Us What’s True And Sell Us A Car?
Joe Staples, Creative Director at Wieden+Kennedy, shares with the TED audience his thoughts on the Chrysler Super Bowl spot and the future of advertising. I’ve said before how much I like the commercial, but I’m reminded by a comment on TED’s site from one Peter Gillespie, what it is about the the commercial in question… Continue reading Can Chrysler Tell Us What’s True And Sell Us A Car?
Guest Post: Marketing in the Moment At SouthBy And Beyond
Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She’s also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend,… Continue reading Guest Post: Marketing in the Moment At SouthBy And Beyond