IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications

IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data… Continue reading IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications