Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it. When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it. Why? Why not? Sombrero tip to Todd Wasserman at Mashable.
Month: April 2011
Great With Pulled Pork, Great With Lobster Rolls
Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New… Continue reading Great With Pulled Pork, Great With Lobster Rolls
Mobile Advertising Idealized
Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product… Continue reading Mobile Advertising Idealized