Adverblog–one of the world’s top showcases for interactive marketing–is running a new interview series. In today’s edition, Lars Bastholm, Chief Digital Creative Officer at Ogilvy, shares some of his current thinking on the state of the business. Q6. If you could wave your magic wand and change one thing about digital marketing what would it… Continue reading Hear The Top Digital Dogs Bark
Month: April 2011
Delivering Value For A Value: Pricing A Paid-Subscription Newsletter
I started “Hungry for Gumbo,” a paid letter.ly newsletter last month, mostly as an experiment. Now that I’ve produced a handful of newsletters for a small group of family and friends, I’m starting to enjoy the format and the weekly, versus hourly, pace. I only charge $1.00 month. I might raise the price at some… Continue reading Delivering Value For A Value: Pricing A Paid-Subscription Newsletter
“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is… Continue reading “You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)