“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.” Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a “moments-based model.” He… Continue reading The Ad Game Is Changing, Here’s One Of Its Newest Players
Month: April 2011
The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
BusinessWeek is poking around to see if it can help burst the new tech bubble. “My fear is that Silicon Valley has become more like Hollywood,” says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. “An entertainment-oriented, hit-driven business that doesn’t fundamentally increase… Continue reading The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
What Do You Do For A Living? I Elevate Granular Brand Moments
Jeff Rosenblum, founding partner of Questus, believes we need to shift our focus from an advertising mindset to a marketing mindset in order to drive the industry forward. Writing on AdAge’s Small Agency Diary, he outlines some actionable recommendations. I like this one: To counteract the diminishing role of advertising, we should think more like… Continue reading What Do You Do For A Living? I Elevate Granular Brand Moments