Month: April 2011

Need a last minute ticket to a concert, show or game? StubHub can help, provided you have plenty of room on your credit card (I just looked up tickets to Sasquatch Music Festival — $599 for a four day pass, camping and VIP amenities). Of course, resellers don’t set the original outrageous price for entertainment,… Continue reading Scoring Your Dream Tickets Is No Longer A Fantasy

Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal. Here’s a small slice of what Bullmore, Creative Director at JWT/London at that time, said: The consumer “doesn’t absorb messages: he responds to stimuli.” In other words, every… Continue reading An Argument For Intelligent Interactive Advertising From 1972

Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here’s the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You’ll… Continue reading Mediaweek and Brandweek Are No More