This new commercial for Google Chrome celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters. According to Mashable, Google is far from the only brand lining up to work with Lady Gaga. The promotional juggernaut further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks… Continue reading Lady Gaga Surfs Chrome
Month: May 2011
REO Speedwagon Song Put To Pasture Good Use
The Martin Agency has found a way to make REO Speedwagon relevant again. There ought to be an award for such things. Whoa, let’s run that tagline again. “Breakstone’s–the sour creamier sour cream that your other food loves.” There you have it, you don’t need to love it, so long as your other food loves… Continue reading REO Speedwagon Song Put To Pasture Good Use
Paid, Owned & Earned
Rishad Tobaccowala, chief strategy officer at VivaKi in Chicago, discusses the future of advertising and marketing on Yahoo! Advertising Solutions. In his vision of the future, Tobaccowala says no one company can do it all, and no one holding company can do it all. He says anybody who tells a client they can do it… Continue reading Paid, Owned & Earned