Steve Rubel, EVP of Global Strategy and Insights for Edelman, spoke at Mashable Connect in Orlando last week. One of the things he said is we are now entering a new era in Internet time. Rubel calls this new stage, the Validation era. Prior to the Validation era, the Internet experienced two other distinct eras,… Continue reading Brand Strategies For “The Validation Era”
Month: May 2011
The AdPulp Interview: David Wilkie
Dave Wilkie is a copywriter, and like all many copywriters he has a novel in his drawer, and another one on the way. Wilkie is also a retired ad blogger, having shelved Where’s My Jetpack last February. Wilkie’s novel, Random Scratch, is set in and around one of America’s most prominent and media-savvy megachurches, the… Continue reading The AdPulp Interview: David Wilkie
The AdPulp Interview: David Wilkie
Dave Wilkie is a copywriter, and like all many copywriters he has a novel in his drawer, and another one on the way. Wilkie is also a retired ad blogger, having shelved Where’s My Jetpack last February. Wilkie’s novel, Random Scratch, is set in and around one of America’s most prominent and media-savvy megachurches, the… Continue reading The AdPulp Interview: David Wilkie