Paying Attention To Paid

I’m happy to see that Kansas City based marketing consultant and entrepreneur John Jantsch believes in paid content. As an industry, content producers need to find ways to recapture the value in their content, discover the proper way to package it, build multiple streams of residual income with membership communities and we’ll all be better… Continue reading Paying Attention To Paid

Facebook’s “Grown Up” Makes It Rain

BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company’s revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that’s attracted the world’s largest brands and forging… Continue reading Facebook’s “Grown Up” Makes It Rain