Month: May 2011

We’ve all seen the Old Spice “Man Your Man Could Smell Like” campaign. But depending on who you ask, you’ll get any number of opinions. It increased sales. It didn’t increase sales, the coupons that ran simultaneously did. It was effective. It wasn’t effective. It was truly viral. It wasn’t a real viral effort. And… Continue reading Old Spice Is Turning Into An Old Debate

According to Adweek, digital creative director Alessandra Lariu and Amanda Jaskiewicz, a client-services veteran, are forming a new creative platform where ad women will collaborate on client briefs targeting other women. The yet-to-be-named site, slated for a June 30 launch, will operate under the umbrella of Lariu’s mentoring group, SheSays. Clients will pay a fee… Continue reading Like Mommy Bloggers, But Better

Advertising Balloons = Profitable Promotions! Advertising balloons come in all shapes and sizes, from tiny rubber inflatable advertising ballons to giant zeppelins hanging in the sky over major sporting events. All of them have one thing in common: the use of gases lighter than air to hover, attracting the attention of passersby due to the… Continue reading Profitable Promotions Utilizing Advertising Balloons