Month: June 2011

Over at Mashable, Todd Wasserman highlights something I’ve believed for quite some time: While few people click through a banner ad, that doesn’t mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective.… Continue reading The Banner Is Back, As If It Never Left

Are Advertising Balloons Effective The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of advertising balloons is certainly no exception. Advertising balloons play a key role in getting the message of a business out in the open for everyone to see. They… Continue reading Are Advertising Balloons Effective

Australia’s Ad News is running a piece on the value of a good “suit” by Chris Kay, Head of Account Management at BMF, which is one of the country’s most creative shops. The ability to spot an opportunity where no-one else can, to build the nub of a thought into a fully grown idea, the… Continue reading Sell The Best Work, And You’re The Man