The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef… Continue reading Royals And Rogues Alike Flock To The Golden State
Month: July 2011
Promotions Continue To Mutate Into Consumer Generated Social Motions
Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the “Win $25K” contest via Four Points’ Facebook page now through August 10th. Here’s a sample entry on Facebook: Late one night, I go to a small hotel, walk up… Continue reading Promotions Continue To Mutate Into Consumer Generated Social Motions
Daytime Dramas Get Time And Space Shifted To The Web
Three months after ABC canceled the soap operas “All My Children” and “One Life to Live,” the network said Thursday that the shows would be given a second life online by Prospect Park, a two-year-old media and production company. Prospect Park will produce the two shows and distribute them “via online formats and additional emerging… Continue reading Daytime Dramas Get Time And Space Shifted To The Web