One of the things I find frustrating about the search for freemium offers that a small percentage of readers might buy is the fact that it fails to address the monetary value of a site’s core offering. The main idea regarding Free as a business model, forwarded by Wired editor Chris Anderson and others, is… Continue reading Freemium Is A Neat Concept, But Does It Pay?
Month: July 2011
The Question Isn’t What The Camera Can Do, The Question Is What Can You Do With The Camera
“I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn’t know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I’d never seen, hearing the hiss of steam… Continue reading The Question Isn’t What The Camera Can Do, The Question Is What Can You Do With The Camera
Advertising Rock Stars, A.K.A. Copywriters
The Idea Writers by Creativity editor Teressa Iezzi is a celebration of the copywriter’s role advertising and popular culture. In her chapter “Digital Is Not A Channel” Iezzi discusses how the post-digital copywriter is a creator of ideas, a master of craft, a conversationalist and more. Describing how much more complex the job is today… Continue reading Advertising Rock Stars, A.K.A. Copywriters