AdKeeper is a startup media company that truly believes in the power of advertising. The new company is busy installing little “keeper” buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today — millions of consumers simply bypass Madison Avenue altogether with software… Continue reading Hoarders Will Love This
Month: July 2011
Ask AdPulp: Who Do You Think You Are, The Times?
Q. “You want readers to contribute to the AdPulp Journalism Fund but what makes you think that AdPulp has real marketplace value?” -Upayme A. Thanks “Upayme” for the reminder about the importance of being highly differentiated, and to make sure everyone knows exactly what our points of difference are. The blogosphere is a big place,… Continue reading Ask AdPulp: Who Do You Think You Are, The Times?
The Secret’s Starting To Get Out
Have you heard of Duke’s Mayo? I hadn’t, but then a sample arrived in the mail earlier this week. I haven’t spread it on anything yet, but it did interest me in the brand and its commercials (see how easy it is to get my attention?). The new campaign is part of an effort by… Continue reading The Secret’s Starting To Get Out