Are you paying to read a digital version of The New York Times? According to The Wall Street Journal, the Times new pay wall is no hurdle for over a quarter million readers. On Thursday, Times Co. said it had about 224,000 paid subscribers to its recently launched digital products as of the end of… Continue reading An Online Tribe Willing To Subscribe
Month: July 2011
Spotlight On NW Creative: HMH Gets Its Citrus
HMH has acquired the staff and clients of citrus, a creative advertising and design firm with offices in Portland and Bend, Ore. “Adding the talent and breadth of experience of citrus is an exciting strategic move for HMH. It creates opportunities to grow in new categories,” said HMH president Ed Herinckx. “The staff at citrus… Continue reading Spotlight On NW Creative: HMH Gets Its Citrus
CMOs Need Bigger Budgets, More Talent And Better Leadership
What are Chief Marketing Officers thinking? It’s a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council’s 2011 State of Marketing Report, released today, offers a broad range of insights and views specific… Continue reading CMOs Need Bigger Budgets, More Talent And Better Leadership