Month: July 2011

According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the… Continue reading Brands Break Down Artificial Barriers, Because They Can

According to The New York Times, Winning the Zero Moment of Truth is a new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service. In a phone interview with the Times, Mr. Lecinski explained that the title is a play on a phrase that is beloved by Procter & Gamble, “the first… Continue reading Ad-Stimulated Moments of Truth Explored in Marketing eBook From Google Exec

Advertising Blimps Are Great Business Tools! Advertising blimps are inflatable balloons that are floated above a business to gain attention. Advertising blimps are not actual blimps, but they are shaped in the form of a blimp, in order to better draw the consumer’s eye. Advertising blimps come in any color, and can have a customized… Continue reading Advertising Blimps Are Great Business Tools!