Ad Age reporter Matthew Creamer takes a good look at Edelman’s entry into the online influence game, currently dominated by Klout. First, Creamer takes Klout apart: Why ascribe so much power to a service that isn’t much more than a tabulation of how many followers and retweets you have? The all-too-human explanation goes like this:… Continue reading Will We Forever Be Playing the Popularity Game?
Month: July 2011
Independents Drink Tennessee Whiskey
A bottle of Jack Daniels, a letterpress shop in Knoxville and a man on banjo all help to paint the brand red, white and blue in this new campaign from Arnold Worldwide’s Boston office. Of course, craft is a popular subject today. Brands from Levi’s to Dodge are painting Made in America pictures that tug… Continue reading Independents Drink Tennessee Whiskey
The “Making Of” Video Is An Art Form In Itself
I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling… Continue reading The “Making Of” Video Is An Art Form In Itself