Month: August 2011

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans… Continue reading Rich Man, Digital Man

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath. According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but… Continue reading Californians Can Dream

I’ve said it before, and I’ll say it again: If you really want to follow the money in advertising, you have to do it with political advertising and issue advocacy advertising. Headed into 2012, we’re going to be flooded with it. And it’s getting more sophisticated. SocialVibe, based in California, is rolling out PoliticalVibe, which… Continue reading Political Ads Go Interactive