Ann Handley of Marketing Profs spoke with Michael Stelzner, founder of Social Media Examiner about content marketing. Smart marketers have figured out how to give people precisely what they want with the highly scalable power of content. What people don’t want are details about why they should buy from your business. What I discovered is… Continue reading You Can Sell With Social And/Or Content Marketing, But The Ask Is Less Direct
Month: August 2011
A Weak Pun And Reality TV-like Ads Fail To Persuade
Red Lobster and it’s agency, Grey/New York, wants you to see its food differently. The new “Sea food differently,” platform is meant to “force reappraisal” of Red Lobster among potential customers, said Tor Myhren, president and chief creative officer at Grey New York. Because some consumers had developed “a sense” that Red Lobster “was becoming… Continue reading A Weak Pun And Reality TV-like Ads Fail To Persuade
Advertising Inflatables Are Hot!
Advertising Inflatables What makes advertising inflatables such a popular advertising medium today? Find out… A few years back, if you wanted your product or service to get great visibility then you would advertise on TV, radio, newspapers, magazines, hoardings and what not. But, this no longer holds good now and if you want your products… Continue reading Advertising Inflatables Are Hot!