Month: August 2011

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding… Continue reading Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

Advertising Balloons Generate Demand Why advertising balloons are in such big demand today. Big business houses as well as small companies are constantly on the lookout for newer and better ways of promoting the products and services that they have. One of the best ways of attracting the attention of people is by using advertising… Continue reading Advertising Balloons in Great Demand

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal… Continue reading W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event