Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM’s desire to be more like Apple, a sentiment that’s hardly unique among managers of the world’s big consumer brands. According to the good professor, Apple’s magic isn’t magic at all, rather… Continue reading Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place
Month: August 2011
Giant Balloons Attract People and Sales
Giant Balloons Attract Sales Use giant balloons to get into the minds of your customers For any business, big or small, it is very important to advertise to be successful. A highly successful advertising media now being used by big and small companies is giant balloons. Giant Balloon – 7 ft. Reusable advertising balloon –… Continue reading Giant Balloons Attract People and Sales
Using Kegs As Canvases, What Will Pacifico Think Of Next?
Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something. To help promote the brand’s new On Tap availability, the agency cooked up an art project/travel series called “Adventures On Tap”. “We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico.” Damn, that’s a nice… Continue reading Using Kegs As Canvases, What Will Pacifico Think Of Next?