When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod… Continue reading Take A Journey To The Cold Case For Claussen Pickles
Month: September 2011
Hall of Fame Copywriter On Running A Great Agency: Stuff The Place Full of Talent
David Abbott, the retired chairman and creative director of Abbott Mead Vickers in London, is one of this year’s inductees into the Advertising Hall of Fame. Abbott, an Oxford grad, started as a copywriter at Mather & Crowther, and later worked for DDB in New York and London. According to Rance Crain of Ad Age,… Continue reading Hall of Fame Copywriter On Running A Great Agency: Stuff The Place Full of Talent
Advertising inflatables let you get your message across in a Giant Way
Advertising Inflatables Advertising inflatables let you get your message across in a “Giant Way” If you are an advertiser or marketer looking out for a great and innovative way to get the attention of customers and prospective customers, then you must consider using advertising inflatables. Advertising Inflatables Are Memorable – 25 ft. Triceratops Definitely one… Continue reading Advertising inflatables let you get your message across in a Giant Way