Month: October 2011

I like this campaign for ConAgra and Kraft from DDB/San Francisco. There’s a simple but effective idea at work here, great casting and a repeatable pay off line. The spots were directed by Clay Weiner for Biscuit Films and edited by Whitehouse Post’s Matt Walsh. You just finished reading Some Parties Need A Bowl of… Continue reading Some Parties Need A Bowl of Queso

Childhood lead poisoning is considered the most preventable environmental diseases among young children, yet sadly an estimated 1 million children are exposed to this dangerous household toxin. The most common pathway for lead poisoning is caused by deteriorating lead-based paint (on older windows, doors and trim, or walls) or through improper renovation, repair and painting… Continue reading Get The Lead Out (For Realz)

Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where… Continue reading Ring Me When You’re Seriously Interested