Month: October 2011

A new ad campaign on behalf of Stepping Stone Nova Scotia draws attention to the plight of sex workers. On a blog called Sociological Images, Margo DeMello, a cultural anthropologist, offers her perspective on the campaign: I love the motivation behind the ads, and they do make me smile. I hope they have the effect… Continue reading The Oldest Profession Gets A New Ad Campaign

Playing off the Republican Presidential candidate’s plan to reform the current tax code*, we get a new nine dollar sale from ultra low-cost carrier, Spirit Airlines. Capitalizing on recent events and catchphrases is nothing new for Spirit. *9-9-9 refers to Cain’s proposed 9% tax on corporate profits; a personal flat tax of 9%; and a… Continue reading Spirit Airlines Captures Some Of Herman Cain’s Spirit

Writing in The Huffington Post, Sal Candela, Director of Mobile for PHD Media, asks why the mobile ad space is so underutilized: Mobile is different. Mobile can ask a consumer to do something — touch it, tap it, say something, watch something. But most importantly it can react based upon that person’s response. For example,… Continue reading Mobile Advertising Needs To Get Moving