Month: January 2012

I’d say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it’s not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and… Continue reading The 3% Conference Aims To Bring Female CDs Together

The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing… Continue reading This Super Bowl Season Play With Your Phone, Win A Chevy

Giant Balloons Maximize Your Marketing Budget Marketing Magic with giant balloons. Giant Balloons with logo from $553.00 Bigger ads get more attention Go Big or Go Home! Giant balloons get your business or event noticed. 7ft. balloons from $269.00 Add helium and you have a real promotion. B?g demand f?r giant balloons These giant balloons… Continue reading Giant Balloons Maximize Your Marketing Budget