Advertising Blimps Advertising Blimps are effective promotional tools. Blimps are not just giant balloons, they are in fact a floating airship. The term “blimp” specifically refers only to a free flying aircraft and not anchored down or moored balloons. Initially blimps were designed for the military as a patrol unit it was only in later… Continue reading Advertising Blimps are Effective Promotional Tools
Month: January 2012
Advertising Is A Drill, Not A Hole
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that “it’s important to remember that advertising is a drill, not a hole.” What he means is ad agencies may consistently output ads,… Continue reading Advertising Is A Drill, Not A Hole
The Probelem With Conceived In California, But Made In China
President Obama wants “Made In America” to mean something again. And it’s no wonder, when “Made In China” comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide.… Continue reading The Probelem With Conceived In California, But Made In China